Thus you need to produce a corporate video? Good plan! Corporate video is the most powerful marketing and communications tool open to any business and is sometimes underutilised and discarded anticipated to businesses mistakenly considering it is expensive and overpriced. With video increasing some businesses sales such as stacksandstacks. com by 64% from using online video promotion 2 weeks. question everyone is not using video! corporate ad film makers in bangalore
Chances are your reading this article because you still feel that corporate video is expensive.
Well you’re not wrong.
You are also probably reading this because you don’t have a huge marketing budget to spend all on one 90 second video. Very well You need to know a little more about how precisely corporate video does not have to be expensive, as well as help you save some funds. Most it takes is five minutes to read the slumber of this article as well as hours of your own time.
Now first things first; corporate video is not ‘cheap’ and never ever will be. Sure, budget videos exist and you will spend as little as a few hundred pounds on a corporate online video. But trust me – that is not a brilliant move. Instead of pondering of video as expensive you instead need to look at the earnings you are gaining. You could spend? 2, 500 on the 90 second professionally produced promotional video for example. A well thought away story and the right production techniques could easily see an extra? 5, 000 worth of sales that month just from people viewing your online video, resulting in the online video paying for itself.
You might be thinking; but what of a? 700 online video? Surely that will still work but just not as well?
A? 700 video is likely to appear low quality and badly produced so this means that if anything it is more likely to reduce sales due to damaging your brand reputation and putting potential customers off. So? 2500 may seem to be like a great deal out of context, but just think of the revenue it could provide – it’s cheap when you think about it.
So, to summarise; heading for a budget business video is NOT the best way to save money or bring success to your business. High-quality video production pays off for itself!
Right, so how do I spend less then?
It’s so simple. All you need to do is preparation. Possibilities are you are certainly not a skilled cameraman and publisher with a career well worth of experience, so we both know this is best left to a professional video producer, you are after all selecting them for a reason.
However, you will discover something which you can do; Pre-Production. Inside any video production job a video producer will be expected do some form of pre-production. This pre-production process choosess a software, which can now be broken down into a storyboard with each individual scene descriptive. From here, cameramen, online video editors and directors are also organised as well as props and other assets.
Pre-production takes time and will be something you will paying for in your video development budget. But, it is something that you can do yourself. With a little creative influence and some comprehensive research you may easily come up with a number of scripts and a storyboard to help present your message to your desired target audience.
Nowadays I am not recommending you discard your online video producer from the task completely. At the end of the day they are likely to have more experience you in creating compelling and effective content. However by working along you can gain a tiny amount of their suggestions and then create a script and storyboard of your video that this online video producer can then assist you on and add and remove parts where necessary. This makes the video producers life easier, puts you in demand and cuts your costs.